A passionate, bilingual wordsmith, originally from Colombia, Latiffe has an innate talent for writing, planning and communications, which led her to pursue a career in public relations and marketing. After more than 15 years of experience counseling clients and developing marketing strategies across Latin America, the US Hispanic and general market in the entertainment, consumer goods, tourism, technology and health industries, and winning two SABRE awards for US Hispanic campaigns, it was time for an encore.

A new type of agency focused on delivering results based on insights, where strategic planning goes into every communications program and where each client receives tailored counsel because there is no such thing as one size fits all. Helping companies and building brands – no matter how big or small – reach their goals is what inspires and drives this natural communicator who finds her true calling in cultivating relationships, ideating creative stories and planning effective campaigns in partnership with clients.